Proudly GenX. My pronouns are let's/GOOOOO!
My dad was a heavy equipment technician in California and a weekend car mechanic for the neighborhood. The Snap-On guy Alan was my bro.
Many big swears while I held the light so we could see into the guts of an engine. Gapping spark plugs when I was five. I was the unofficial shop assistant.
Aletha Royer
Founder & Chief of Making Things Go Right
Aletha Royer hanging with a client in Nashville before ShoptFix
Aletha Royer grew up watching her father work on cars. She saw firsthand the challenges of running an independent local business — the long hours, the trust customers place in the people who serve them, and the frustration of competing against chains with massive marketing budgets.
That experience drove her to found The Digital Diva Group with one mission: give independent local small to medium businesses the marketing power they deserve — without the corporate price tag, the long-term contracts, or the generic playbook.
"A marketing technology company that works for you."
The Digital Diva Group, LLC — 100% US-based marketing technology company
Aletha has been in digital marketing since the early 1990s, managing accounts for American Airlines, Disney, the University of Florida, and Nextran USA across large agencies, boutique firms, and in-house departments. Her work with local, brick-and-mortar businesses generated $2.4M in revenue and 5,339 calls for a single auto repair client with 5 bays. "Imagine what we can do together!"
Today she serves as the strategic mind behind every Digital Diva Group account — the seasoned marketer who guides the AI, interprets the data, and ensures technology always serves each local business owner's real goals, whether that owner runs a bakery, a restaurant, a tattoo shop, a home restoration company, a cleaning or carpet cleaning operation, a propane delivery service, or an auto repair shop.
Digital marketing since the early 1990s
Large agencies, boutique firms, and in-house departments
Enterprise clients
American Airlines · Disney · University of Florida · Nextran USA
Local business track record
$2.4M revenue and 5,339 calls for Complete Auto Service of Ann Arbor
Current role
Strategic mind behind every Digital Diva Group account — guiding the AI, interpreting the data, ensuring technology serves your goals
Aletha built a system where proprietary AI agents, a brand-specific Data Lake, experienced human strategists, a rigorous content quality gate, and always-current intelligence work together as one system — marketing as specific as your business, as consistent as your brand, as accountable as your best employee.
Month-to-month. US-based. Full data ownership. Guided by Aletha's team.
Purpose-built agents running on your Data Lake — not off-the-shelf tools applied generically.
Every ad, every page, every piece of content draws from a repository built exclusively for your business.
Aletha's team — experienced AI operators and seasoned marketers — guide and review every output.
When the search landscape shifts, our agents update — so your marketing is never running yesterday's strategy.
Independent local business owners work too hard to be invisible on Google. Whether they run a bakery, a restaurant, a tattoo shop, a home restoration company, a cleaning or carpet cleaning operation, a propane delivery service, or an auto repair shop, they serve their communities, know their customers by name, and do work that national chains can't match. They deserve marketing that reflects that — specific, proven, and built to make their phone ring.
That's why we exist. The Digital Diva Group is a 100% US-based marketing technology company founded by Aletha Royer — purpose-built to drive more phone calls, more booked appointments, and more revenue for local businesses across the United States. Not a generic agency that happens to work with local businesses. A company built exclusively for this audience and these goals.
$2.4M
Revenue for one local business client
5,339
Inbound calls generated
30+
Years of digital marketing experience
100%
US-based team, always
Aletha Royer founded The Digital Diva Group with one mission: give independent local business owners — from bakeries and restaurants to tattoo shops, home restoration companies, cleaning and carpet cleaning operations, propane delivery services, and auto repair shops — the marketing power they deserve, without the corporate price tag, the long-term contracts, or the generic playbook.
Aletha Royer · Founder
Aletha has been in digital marketing since the early 1990s, managing accounts for American Airlines, Disney, the University of Florida, and Nextran USA across large agencies, boutique firms, and in-house departments. Her work with local, brick-and-mortar businesses generated $2.4M revenue and 5,339 calls for a single auto repair client. Today she serves as the strategic mind behind every Digital Diva Group account — the seasoned marketer who guides the AI, interprets the data, and ensures technology always serves each local business owner's real goals.
Why We Exist
"Every Independent Local Business Deserves to Be the Business of Choice."
Independent local business owners — bakeries, restaurants, tattoo shops, home restoration companies, cleaning and carpet cleaning operations, propane delivery services, and auto repair shops — work too hard to be invisible on Google. They serve their communities, know their customers by name, and do work that national chains can't match. They deserve marketing that reflects that — specific, proven, and built to make their phone ring. That's why we exist.
Aletha Royer didn't learn local business marketing from a textbook. She watched her father work on cars and saw firsthand the gap between what independent, brick-and-mortar businesses deserve and what generic agencies deliver.
Every tool, every agent, every prompt in our system was engineered specifically for local business marketing — bakeries, restaurants, tattoo shops, home restoration, cleaning and carpet cleaning companies, propane delivery, and auto repair — not adapted from a generic platform.
Month-to-month programs. Full account access from day one. Take everything with you if you leave. We built this model because we believe accountability should come standard — not as an upgrade.
Your account manager is based in the US. Your strategist is based in the US. When you have a question, you get a person — not a ticket queue. That's the only way we operate.
Three-plus years of testing have shown us exactly which channels, keywords, and strategies drive phone calls for local, brick-and-mortar businesses. We bring that proven playbook to your business — and we measure everything.
Aletha's background spans American Airlines, Disney, and the University of Florida — then she turned that expertise toward the local businesses she grew up around. Your business gets enterprise-grade marketing with independent-business accountability.
Marketing as specific as your business, as consistent as your brand, as accountable as your best employee. Month-to-month, US-based, full data ownership, guided by Aletha's team.
Small to medium business owners work too hard to be invisible on Google. They serve their communities, know their customers by name, and do work that national chains can't match. They deserve marketing that reflects that — specific, proven, and built to make their phone ring. That's why we exist.
That's why we exist. The Digital Diva Group is a 100% US-based marketing technology company founded by Aletha Royer — purpose-built to drive more phone calls, more booked appointments, and more revenue for local businesses across the United States. A company built exclusively for this industry, this audience, and these goals.